独ディスカウントスーパー大手アルディ・ジュドの墺子会社ホーファーは18日、イタリア市場への進出方針を明らかにした。イタリアの小売市場は小規模店の存在感が強く、5大大手の市場シェアは合わせて約20%にとどまる。競合の独リドルは1992年に同市場進出を果たし、現地で約600店舗を運営している。
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