独通販大手のOttoは販売価格を全面的に引き下げていく意向だ。オンライン通販の成長を背景に価格競争が厳しくなっているためで、まずはクリスマス商戦に合わせて娯楽家電、コンピューターなど電気製品を対象に実施。来春には衣料品にも拡大する。同社はこのほか、顧客の支払いを100日間猶予する販促キャンペーン「100 Tage Zahlpause」も実施する。
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