韓国の現代自動車はドイツ販売台数を2015年までに2010年の7万4,300台から10万台以上へと増やし、市場シェアを2.5％から3％に引き上げる計画だ。販売の空白地域でディーラーを獲得するほか、品質保証などの付加サービスを通して実現する考え。年初から投入した高級ブランドの効果でグループ全体のブランド力向上も目指す。独子会社のヴェルナー・フライ社長が17日、明らかにした。
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