独高級車大手のBMW は2月27日、中国市場専用モデル「1シリーズ・セダン」の販売を開始した。同モデルは中国市場向けにBMWグループのミュンヘン本社において中国人エンジニアなどと共同で開発した。生産は、BMWグループと中国の提携先である華晨中国汽車(Brilliance)との合弁会社BMWブリリアンス・オートモーティブ(BBA)が瀋陽市鉄西区に2012年に開設した工場で行う。同モデルは特に、BMW車を初めて購入する若い年齢層に需要があると見込んでいる。
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