アンダーアーマー―独市場に本格参入―
スポーツ用品大手の米アンダーアーマーがドイツ市場に本格参入する。宣伝活動を活発に展開。今後3年でアシックス、プーマを抜いて同市場トップ3入りを果たす目標だ。独法人のアレックス・ブランク社長への取材などをもとに8日付『ハン […]
スポーツ用品大手の米アンダーアーマーがドイツ市場に本格参入する。宣伝活動を活発に展開。今後3年でアシックス、プーマを抜いて同市場トップ3入りを果たす目標だ。独法人のアレックス・ブランク社長への取材などをもとに8日付『ハン […]
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