自動車大手の独Daimler（シュツットガルト）が、ディーラーに対する報酬を顧客の満足度に連動させることを検討している。高級車メーカーのディーラーは顧客への対応が悪いと批判されており、同社はこうした現状を改める意向だ。ディーラー評価は市場調査機関の匿名調査をもとに行う。ヨアヒム・シュミット販売・マーケティング担当取締役が『ファイナンシャル・タイムズ（ドイツ版、FTD）』に対し明らかにした。
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