ファッション系ネット通販大手の独ツァランドが経営破たんしたベルリンのファッション見本市会社ブレッド・アンド・バター(B&B)を買収したことが8日、分かった。ツァランドもベルリンに本社を置くことから、同地のファッション産業を活性化する狙いで買収に踏み切った。今後はこれまで業者向け見本市の色彩が強かったB&Bを消費者志向に改める。
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