中国の通信機器大手・華為技術は23日、ドイツのスマートフォン市場に自社ブランド製品を投入すると発表した。今秋にもアンドロイド端末「Ideos X3」を発売。低価格でシェアの拡大を目指す。
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独市場ではこれまで通信事業者向けにOEM機種を供給してきた。今後はディスカウントスーパーLidlで9月1日、格安携帯端末販売チェーンFonicで同19日から自社ブランド製品Ideos X3を販売する。価格は99ユーロ。将来的に独市場で5位以内に入ることを目指す。
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